Cord-Cutting Statistics 2026: Where the Numbers Stand and What Changed This Year
Cord-Cutting Statistics 2026: Where the Numbers Stand and What Changed This Year
admin 4 days agoAbout 45 million on traditional cable and satellite, or roughly 60 million counting live TV streaming, per Leichtman Research Group tracking. Either way, the traditional base is down more than half from a peak above 100 million around 2010.
Roughly 45 million U.S. households still pay for traditional cable or satellite television, and closer to 60 million once live TV streaming services are counted, the first sign of how much the definition matters. Either way, the base is down from a peak above 100 million around 2010. The headline trend is familiar. What is new in 2026 is the direction of the second derivative: pay TV losses are slowing sharply. Charter shed just 21,000 video subscribers in the second quarter of 2026 against 80,000 in the same quarter a year earlier, and Comcast's losses narrowed to 280,000 from 325,000. This guide covers where the counts stand, why published figures disagree so wildly, what cord-cutters switch to, and what regulators did, and did not, change.
Search for how many Americans have cut the cord, and you will find figures ranging...
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Roughly 45 million U.S. households still pay for traditional cable or satellite television, and closer to 60 million once live TV streaming services are counted, the first sign of how much the definition matters. Either way, the base is down from a peak above 100 million around 2010. The headline trend is familiar. What is new in 2026 is the direction of the second derivative: pay TV losses are slowing sharply. Charter shed just 21,000 video subscribers in the second quarter of 2026 against 80,000 in the same quarter a year earlier, and Comcast's losses narrowed to 280,000 from 325,000. This guide covers where the counts stand, why published figures disagree so wildly, what cord-cutters switch to, and what regulators did, and did not, change.
Search for how many Americans have cut the cord, and you will find figures ranging...
➤➤➤ SEE MORE
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