The Apple TV 4K Is Overpriced and Outdated: Here Are 4 Ways to Save It

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The Apple TV 4K Is Overpriced and Outdated: Here Are 4 Ways to Save It
admin 6 days ago

Rumors are swirling around Apple’s upcoming "Welcome Home" event on Tuesday, and a new Apple TV 4K is expected to take center stage.
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Rumors are swirling around Apple’s upcoming "Welcome Home" event on Tuesday, and a new Apple TV 4K is expected to take center stage. Let's be clear: I'm talking about Apple's $200 hardware box, not the Apple TV app or the Apple TV+ streaming service. The current model launched in 2022 and felt overpriced then—and after four years of rapid innovation from Amazon and Roku (not to mention Google), it’s practically ancient. Having reviewed streaming devices since the early days of Roku, I can tell you that Cupertino has some serious catching up to do. If Apple wants us to drop another two hundred bucks on its living room hub, here are four non-negotiable changes it needs to make.

Look, $200 for any media streamer is arguably too much money. Even $130 was high when the Apple TV 4K first came out in 2022, and it increased this past June when...

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