Paramount+ is building out a free tier to lure cost-conscious viewers

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Paramount+ is building out a free tier to lure cost-conscious viewers
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Paramount+ is looking to level up by making more of its content free.
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Paramount's flagship streamer plans to expand access to movies and shows available to people without a subscription, according to an internal presentation viewed by Business Insider.

This so-called "free front porch" feature would allow people in the US to watch select movies and shows at no cost by registering for a free account, the presentation said.

The free tier rollout is expected to begin in the third quarter with the Paramount+ mobile app, and was listed as a "Q3 Product Priority" during a town hall on Wednesday, along with a plan to test micro dramas.

Business Insider reported in January that Paramount...

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