Cord-cutters stream library titles 3 times as much as originals
Cord-cutters stream library titles 3 times as much as originals
admin 1 day agoNew data from Luminate shows that older TV shows and movies are dominating new originals in terms of viewing time.
What kind of content are viewers spending their time with? That question is the focus of Luminate's new Retro Revival report, and the study revealed some fascinating trends. Turns out, those expensive streaming originals that platforms pay major money for aren’t the biggest draw for audiences — instead, viewers are continuing to flock to older library titles on both paid and free streamers alike.
According to Luminate’s data, viewership of library content in the first quarter of 2026 hit 25 billion hours, while originals registered only 7.3 billion. Library viewership has held a wide lead over that of originals in the past several quarters, and the divide is widening.
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What kind of content are viewers spending their time with? That question is the focus of Luminate's new Retro Revival report, and the study revealed some fascinating trends. Turns out, those expensive streaming originals that platforms pay major money for aren’t the biggest draw for audiences — instead, viewers are continuing to flock to older library titles on both paid and free streamers alike.
According to Luminate’s data, viewership of library content in the first quarter of 2026 hit 25 billion hours, while originals registered only 7.3 billion. Library viewership has held a wide lead over that of originals in the past several quarters, and the divide is widening.
➤➤➤ SEE MORE
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