Future of TV Briefing: 6 charts that sum up the state of streaming subscriptions

2025/09/13 02:53

This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.

Streaming’s aggregation era in graphic detail

Irony is the NFL finally being fully available to cord-cutters just as streaming has begun to bundle itself a la traditional TV.
You’re probably already aware of streaming being in its aggregator era. I mean, former WarnerMedia CEO John Stankey declared his intent to make HBO Max an aggregator back in 2019 – the media company has gone through three name changes and two corporate restructurings since then.
But maybe you’re fuzzy on what’s driving this streaming aggregation trend. Or perhaps you’re unsure how much aggregation is actually happening. Or possibly you’re wondering what impact the NFL crossing the streaming rubicon could have on the streaming subscription market.
Me too. Which is why I’ve pulled six charts that seem to surmise the current conditions facing subscription-based streaming services.

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Last modified by 2025/09/13 02:54