Comcast Network Horror: Summer Ratings Crash 49%, Advertisers In Major Bind
Comcast Network Horror: Summer Ratings Crash 49%, Advertisers In Major Bind
admin 2025/08/31 00:14On Monday, a Goldman analyst team led by Michael Ng highlighted to clients yet another series of grim data points from traditional TV.
Building on our previous reporting (read here) about the summer collapse in traditional TV ratings, Goldman's latest Nielsen tracker delivers yet more evidence of cord-cutting accelerating into the end of August as audiences migrate to streaming. For advertisers, it's another blow: the viewership base is dwindling, leading some marketers to scramble for new, innovative platforms to reach consumers.
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Building on our previous reporting (read here) about the summer collapse in traditional TV ratings, Goldman's latest Nielsen tracker delivers yet more evidence of cord-cutting accelerating into the end of August as audiences migrate to streaming. For advertisers, it's another blow: the viewership base is dwindling, leading some marketers to scramble for new, innovative platforms to reach consumers.
- Prime time commercial ratings for broadcast ex-sports were down 20% yoy in 3Q25-to-date (through week ending August 10).
- Prime time commercial ratings decreased 54% for broadcast including sports and declined -28% for cable, in 3Q25-to-date (through week ending August 10).
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