Check out Roku’s $3 Howdy—it’s everything Netflix used to be
Check out Roku’s $3 Howdy—it’s everything Netflix used to be
admin 2025/08/19 17:07Older movies and shows with no ads for $3 per month. Could this be the future?
Have you heard this one before? A scrappy entertainment company launches a small catalog of ad-free streaming movies and TV shows for cheap. It doesn’t seem like a big deal at first, because the content is mostly B-movies and reruns, but it proves popular with consumers and goes on to change television entertainment as we know it.
I could be referring to Netflix, which started down that exact path with its “Watch Now” streaming catalog way back in 2007. But I could also be prognosticating about Howdy, the $3-per-month streaming service that Roku launched just last week.
The parallels are obvious. Roku is starting with a small catalog, heavy on filler, and claims it’s not trying to compete with incumbents. But it’s also arriving at a time when consumers are increasingly frustrated with the larger streaming services, which are becoming more like the bloated, expensive cable packages they once aimed to displace...
➤➤➤ SEE MORE @ PC WORLD
Have you heard this one before? A scrappy entertainment company launches a small catalog of ad-free streaming movies and TV shows for cheap. It doesn’t seem like a big deal at first, because the content is mostly B-movies and reruns, but it proves popular with consumers and goes on to change television entertainment as we know it.
I could be referring to Netflix, which started down that exact path with its “Watch Now” streaming catalog way back in 2007. But I could also be prognosticating about Howdy, the $3-per-month streaming service that Roku launched just last week.
The parallels are obvious. Roku is starting with a small catalog, heavy on filler, and claims it’s not trying to compete with incumbents. But it’s also arriving at a time when consumers are increasingly frustrated with the larger streaming services, which are becoming more like the bloated, expensive cable packages they once aimed to displace...
➤➤➤ SEE MORE @ PC WORLD
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