Are We Happy With Where Broadcast TV Is Today?
Are We Happy With Where Broadcast TV Is Today?
admin 2025/08/12 21:46It’s unrealistic to think broadcasters can keep doing things the same way for the next decade against the litany of threats the industry faces.
It’s easy to look at the broadcast TV industry and feel like the good days are behind us. There’s no question that the business is facing serious headwinds. In just a minute, I can name a dozen challenges that, individually, should give us pause. Where do I start:
Audience fragmentation — Viewers now have more choices than ever. Streaming services, social media, and on-demand platforms have eroded traditional TV audiences. This fragmentation has made it harder for broadcasters to deliver the scale and reach they once did.
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It’s easy to look at the broadcast TV industry and feel like the good days are behind us. There’s no question that the business is facing serious headwinds. In just a minute, I can name a dozen challenges that, individually, should give us pause. Where do I start:
Audience fragmentation — Viewers now have more choices than ever. Streaming services, social media, and on-demand platforms have eroded traditional TV audiences. This fragmentation has made it harder for broadcasters to deliver the scale and reach they once did.
➤➤➤ SEE MORE
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