Roku is doing what most of its rivals won’t
Roku is doing what most of its rivals won’t
admin 2025/05/15 17:26The popular streaming platform plans to run its own live TV service with Frndly TV.
Roku is spending $185 million to get into a business that most other streaming platforms have avoided.
In early May, the company announced that it will acquire Frndly TV, the cheapest of all the live TV streaming services. For $9 per month, Frndly TV offers a bundle of channels you’d typically find in a cable TV package, including Hallmark, A&E, and The Weather Channel.
While it’s normal for streaming platforms to offer their own free or premium streaming services, most aren’t selling their own bundles of cable channels with optional DVR service. Roku is doing something pretty unusual here, and while it says it’s just trying to boost subscription revenues on its platform, that doesn’t sound like the whole story...
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Roku is spending $185 million to get into a business that most other streaming platforms have avoided.
In early May, the company announced that it will acquire Frndly TV, the cheapest of all the live TV streaming services. For $9 per month, Frndly TV offers a bundle of channels you’d typically find in a cable TV package, including Hallmark, A&E, and The Weather Channel.
While it’s normal for streaming platforms to offer their own free or premium streaming services, most aren’t selling their own bundles of cable channels with optional DVR service. Roku is doing something pretty unusual here, and while it says it’s just trying to boost subscription revenues on its platform, that doesn’t sound like the whole story...
➤➤➤ SEE MORE
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