Streaming Is Now Just As Crowded With Ads As Old School TV
Streaming Is Now Just As Crowded With Ads As Old School TV
admin 2025/05/02 02:14More than 70 percent of all viewing in the first quarter of 2025 came on ad-supported platforms, a new Nielsen report finds.
An early promise of streaming platforms was that users would be able to watch series and movies without the commercials that break up programming on broadcast or cable networks. That’s no longer the case: Almost every major streamer has an ad-supported tier, and new data from Nielsen suggests that a good number of viewers are using them.
The ratings provider has released its first Ad Supported Gauge, showing that nearly three-fourths of TV use — 72.4 percent — in the first quarter was from...
➤➤➤ SEE MORE @ THE HOLLYWOOD REPORTER
An early promise of streaming platforms was that users would be able to watch series and movies without the commercials that break up programming on broadcast or cable networks. That’s no longer the case: Almost every major streamer has an ad-supported tier, and new data from Nielsen suggests that a good number of viewers are using them.
The ratings provider has released its first Ad Supported Gauge, showing that nearly three-fourths of TV use — 72.4 percent — in the first quarter was from...
➤➤➤ SEE MORE @ THE HOLLYWOOD REPORTER
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