Why the Honey Extension Is Being Called the Biggest Influencer Scam of All Time

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Why the Honey Extension Is Being Called the Biggest Influencer Scam of All Time
admin 2024/12/25 16:31

A multi-year investigation revealed the "Honey influencer scam."
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Honey, which is owned by PayPal, is a popular browser extension—with 19 million users on Chrome alone—but the shopping tool is being accused of some seriously shady practices, including keeping users away from the lowest online prices and blocking creator affiliate links to deprive them of revenue. The scandal surfaced through a comprehensive video posted by MegaLag, who calls it "the biggest influencer scam of all time" based on an investigation that's apparently been ongoing for several years. MegaLag claims to have reviewed masses of documents, emails, and online ads in the course of the investigation, as well as having spoken to victims and personally falling foul of Honey's methods.

What is "the Honey trap" influencer scam?

Honey is a browser extension meant to give you any relevant discount codes available when you shop online and automatically apply them to your checkout price, instantly saving you money. The idea is that using the extension means you don't have to hunt for coupons and codes, and in several influencer video promotions, it's described as free money. But Honey seems too good to be true: In tests across multiple sites...

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