How CNN might find its way to the auction block

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How CNN might find its way to the auction block
admin 2024/11/17 23:41

Analysts believe CNN makes what looks like a decent amount of money, around $750 million this year. Sounds good until you realize that's down from over $1 billion in 2020.
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Things might look gloomy at CNN with layoffs, salary cuts and a new digital programming model that may or may not work. But On The Money has learned that private equity firms have been crunching the numbers on a possible acquisition of the ratings-challenged network.

Don’t exactly hold your breath for anything happening soon, my sources both at CNN and in the private equity business tell me. The network’s parent, Warner Bros Discovery, isn’t yet shopping CNN.

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