ROKU, AMAZON AND SAMSUNG DOMINATE CONNECTED TV MARKET
ROKU, AMAZON AND SAMSUNG DOMINATE CONNECTED TV MARKET
admin 2024/11/16 02:03Roku and Amazon are the most popular brands of streaming media players purchased for connected TV (CTV) devices in the United States, while Samsung is the most popular brand of smart TV purchased, according to research by Parks Associates.
Together, the three brands dominate in terms of consumer viewing habits, with 65% of US internet households naming one of them as their primary streaming video device. “Samsung has a sizeable lead in the smart TV market,” said Elizabeth Parks, President and CMO of Parks Associates. “The company’s strength in smart TVs earns it the number two position in CTV platform use, even though Samsung does not have a separate streaming media player offering.” Roku and Amazon are the...
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Together, the three brands dominate in terms of consumer viewing habits, with 65% of US internet households naming one of them as their primary streaming video device. “Samsung has a sizeable lead in the smart TV market,” said Elizabeth Parks, President and CMO of Parks Associates. “The company’s strength in smart TVs earns it the number two position in CTV platform use, even though Samsung does not have a separate streaming media player offering.” Roku and Amazon are the...
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