The Unbundling Of The Cable Bundle Has Begun After Disney And DirecTV End Blackout

2024/09/21 00:00

The recent carriage fee agreement between Disney and DirecTV is the latest example of the cable bundle changing.

The smaller rated and niche cable networks are now less likely to be bundled along with such “must have” channels as ESPN. Also, being added to the cable programming lineup is the availability of an ad-supported tier of streaming video, oftentimes at no additional cost.

After a 13-day blackout, the Disney-DirecTV renewal negotiations were resolved. Under the new agreement, there will be “market-based terms” on fees. In addition, DirecTV subscribers will have genre-based smaller bundles available such as sports, kids, family and entertainment.

Also, Disney’s streaming services — Disney+, Hulu and ESPN+ — will be available in selected packages. DirecTV subscribers will also be able to access ESPN’s standalone streaming service at no additional cost when it becomes available, expected sometime next year.

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Last modified by 2024/09/21 00:02