As Hallmark Steps Into Streaming, Execs Are ‘Very Confident’ Audiences Will Follow
As Hallmark Steps Into Streaming, Execs Are ‘Very Confident’ Audiences Will Follow
admin 2024/07/16 14:46The company’s programming and streaming EVPs tell TheWrap about welcoming a new generation to Hallmark+ and the push into unscripted.
As Hallmark steps into the streaming world, the brand’s executives are “very confident” both loyal audiences and cord-cutter fans will follow them to their rebranded platform.
Transforming from Hallmark Movies Now, Hallmark+ will serve as a hub for Hallmark’s original movies and series, including a new slate of unscripted programming led by the network’s biggest stars like Jonathan Bennett and Lacey Chabert. The new streamer, which will also feature membership benefits for retail products, is set to launch mid-September, with annual plans starting at $79.99 and monthly subscriptions starting at $7.99.
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As Hallmark steps into the streaming world, the brand’s executives are “very confident” both loyal audiences and cord-cutter fans will follow them to their rebranded platform.
Transforming from Hallmark Movies Now, Hallmark+ will serve as a hub for Hallmark’s original movies and series, including a new slate of unscripted programming led by the network’s biggest stars like Jonathan Bennett and Lacey Chabert. The new streamer, which will also feature membership benefits for retail products, is set to launch mid-September, with annual plans starting at $79.99 and monthly subscriptions starting at $7.99.
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