How Amazon blew Alexa’s shot to dominate AI, according to more than a dozen employees who worked on it.

2024/06/21 21:16

Alexa, let’s chat.

With that phrase, David Limp, at the time Amazon's (AMZN) head of devices and services, showed off a new generative AI-powered version of the company’s signature Alexa voice assistant in September 2023.

At a packed event at the Seattle-based tech giant’s lavish second headquarters in the Washington DC suburbs, Limp demonstrated the new Alexa for a room full of reporters and cheering employees. He showed how in response to the new trigger phrase, “Alexa, let’s chat,” the digital assistant responded in a far more natural and conversational voice than the friendly-but-robotic one that hundreds of millions have become accustomed to communicating with for weather updates, reminders, timers and music requests.

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