WBD: Max, Disney+, Hulu bundle could be household TV must-have

2024/05/13 00:28

While not looking to pull more partners into the bundle with Disney at this point, WBD CEO David Zaslav said the need to be prominent “in all of the major bundles,” is key for the company. (Warner Bros. Discovery)

Warner Bros. Discovery generated a DTC profit in Q1 of 2024 and is betting on a bundle of Disney+, Hulu and Max to make it a household must-have for streaming TV entertainment.

The forthcoming bundled offer between Disney and WBD, announced Wednesday, will bring together the Disney+, Hulu and Max SVODs for U.S. consumers this summer at a yet-to-be-disclosed priced. Consumers can purchase the bundle, which will be offered as both ad-supported and ad-free plans, from any of the three streaming platforms’ websites.

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