From Verizon/Netflix/Max to Apple/Paramount, Bundling Is the New/Old Method to Keep Subscribers Happy
From Verizon/Netflix/Max to Apple/Paramount, Bundling Is the New/Old Method to Keep Subscribers Happy
admin 2024/02/03 21:26Seasonal gifts have arrived early for viewers of streaming TV but the discounts on offer are not just for Christmas.
Recent deals which have seen Verizon customers get a discounted package of Netflix and Max content and reports of a similar union between Paramount+ and AppleTV+ are the latest attempts by streaming service providers to stem churn and drive profit that will continue and spread throughout the industry well into the New Year.
Wall Street likes it, at least when it come to the prospect of Paramount+ and AppleTV+ tieing the knot. Shares of Paramount Global traded up several percent on the news, even with no official announcement from either side.
Learn more: https://www.streamingmedia.com/Articles/ReadArticle.aspx...
Recent deals which have seen Verizon customers get a discounted package of Netflix and Max content and reports of a similar union between Paramount+ and AppleTV+ are the latest attempts by streaming service providers to stem churn and drive profit that will continue and spread throughout the industry well into the New Year.
Wall Street likes it, at least when it come to the prospect of Paramount+ and AppleTV+ tieing the knot. Shares of Paramount Global traded up several percent on the news, even with no official announcement from either side.
Learn more: https://www.streamingmedia.com/Articles/ReadArticle.aspx...
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