Chrome’s next weapon in the War on Ad Blockers: Slower extension updates

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Chrome’s next weapon in the War on Ad Blockers: Slower extension updates
admin 2023/12/05 14:45

When ad blocking is a cat-and-mouse game, make the mouse slower.
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Google's war on ad blockers is just gearing up, with YouTube doing its best to detect and block ad blockers and Chrome aiming to roll out the ad block-limiting Manifest V3 extension platform in June 2024. A new article from Engadget detailing the "arms race" over ad blocking brings up an interesting point regarding the power that YouTube and Chrome have in this battle: a dramatic update advantage over the ad blockers.

In addition to hamstringing Chrome's extension platform with no real user-centric justifications, Manifest V3 will also put roadblocks up before extension updates, which will delay an extension developer's ability to quickly respond to changes. YouTube can instantly...

Learn more: https://arstechnica.com/google/2023/12/chromes-next-weapon-in-the-war-on-ad-blockers-slower...

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