Traditional US pay-TV services face continued decline due to cord-cutters and cord-nevers, says GlobalData
Traditional US pay-TV services face continued decline due to cord-cutters and cord-nevers, says GlobalData
admin 2023/12/01 23:10The US cable and satellite pay-TV services are set to face subscription declines in the coming years as their remaining viewers increasingly shift to over-the-top streaming services.
GlobalData's latest report, "United States Pay-TV Forecast," reveals that the total linear US pay-TV subscriptions will fall below 50 million by 2025, as viewers continue turning away from cable TV, satellite TV, and broadband-delivered IPTV subscriptions.
The US cable and satellite pay-TV services are set to face subscription declines in the coming years as their remaining viewers increasingly shift to over-the-top (OTT) streaming services. Complicating matters are the younger viewers who have never even subscribed to a traditional pay-TV service and likely never will. Those factors are leading to a dramatic decline in total US pay-TV household penetration...
Learn more: https://www.marketscreener.com/quote/stock/GLOBALDATA-PLC-13101755/news/Traditional-US-pay-TV-services-face-continued-decline-due-to-cord-cutters-and-cord-nevers...
GlobalData's latest report, "United States Pay-TV Forecast," reveals that the total linear US pay-TV subscriptions will fall below 50 million by 2025, as viewers continue turning away from cable TV, satellite TV, and broadband-delivered IPTV subscriptions.
The US cable and satellite pay-TV services are set to face subscription declines in the coming years as their remaining viewers increasingly shift to over-the-top (OTT) streaming services. Complicating matters are the younger viewers who have never even subscribed to a traditional pay-TV service and likely never will. Those factors are leading to a dramatic decline in total US pay-TV household penetration...
Learn more: https://www.marketscreener.com/quote/stock/GLOBALDATA-PLC-13101755/news/Traditional-US-pay-TV-services-face-continued-decline-due-to-cord-cutters-and-cord-nevers...
