TV Networks’ Last Best Hope: Boomers
TV Networks’ Last Best Hope: Boomers
admin 2023/09/23 15:36Viewers have fled prime-time lineups for streaming outlets, with one notable exception: people over 60
It’s no secret that network television ratings have plummeted in recent years as viewers have fled prime-time lineups in favor of stream-at-your-leisure outlets like Netflix and Hulu.
But there’s one notable exception, a segment of the audience that has effectively become the broadcast networks’ core constituency: people over 60...
https://www.nytimes.com/2023/09/23/business/media/tv-networks-streaming
It’s no secret that network television ratings have plummeted in recent years as viewers have fled prime-time lineups in favor of stream-at-your-leisure outlets like Netflix and Hulu.
But there’s one notable exception, a segment of the audience that has effectively become the broadcast networks’ core constituency: people over 60...
https://www.nytimes.com/2023/09/23/business/media/tv-networks-streaming
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