COMMENTARY Roku's Long-Term Ad Growth Prospects - With Big Competition Coming?
COMMENTARY Roku's Long-Term Ad Growth Prospects - With Big Competition Coming?
admin 2023/08/09 04:36How is Roku's advertising doing? As with some publicly traded media companies -- especially new-ish upstart businesses -- you might not get a specific answer.
Still, that doesn't stop analysts from making estimates.
Roku is a significant player in the streaming business -- with some 70 million-plus monthly active domestic users on its platform.
Roku puts advertising-revenue results in its "platform" revenue bucket -- which also includes revenue share of publishers' subscription fees, and other businesses.
Advertising revenue itself includes...
https://www.mediapost.com/publications/article/387...
Still, that doesn't stop analysts from making estimates.
Roku is a significant player in the streaming business -- with some 70 million-plus monthly active domestic users on its platform.
Roku puts advertising-revenue results in its "platform" revenue bucket -- which also includes revenue share of publishers' subscription fees, and other businesses.
Advertising revenue itself includes...
https://www.mediapost.com/publications/article/387...
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